Piccadilly creates collection for real woman

With a new positioning, label points out two macro trends

Piccadilly
Piccadilly
With a new positioning, Piccadilly presents a collection that celebrates the real woman and highlights essential attributes of the female audience. For the season, the brand points out two macro trends. In Encontro de Culturas, the highlight is on structured footwear and full-bodied design. Red, sea-blue and yellow represent this inspiration, just as the flowers, beads, and set up uppers. And Tech x Retro comes in models with vintage feelings, but with updated models. Colors such as rosé, gray and white stand out. Overall, emphasis on flat forms, oxfords and sandals, besides slides with ornaments and metallic papete sandals and with elastic band applications. Espadrilles, sandals, sneakers and mules are also among the hits.