The Brazilian footwear market is highlight worldwide. Products with national characteristics, with many colors, shapes and styles, have become an important differential to make Brazil the fourth largest country that sells pairs abroad.
But what’s so special about our footwear? The variation in aspects is one of the main points to bring “Made in Brazil” products to the world. “The country is specialized in the production of female, male, child models, and in different materials such as leather, synthetics, fabrics and similar,” explains Paola Pontin, the trade promotion analyst at the Brazilian Footwear Industry Association (Abicalçados).
The personal identity is what the international buyer of Brazilian footwear wants. Edela Land, international business consultant at Landed, a European company specialized in footwear importation from Brazil, reveals that buyers want products that they don’t find in footwear produced in other parts of the world, such as eastern countries. “They (clients) are looking for collections by brand with a wide variety of segmented products with their own identity,” she explains. She also lists other factors, such as Brazilian design, the ability of the industry to produce and the creative marketing of companies.
Design and quality, trademarks of Brazilian footwear
“Made in Brazil” footwear stands out in the international scenario for the characteristics that the Brazilian designer prints on its creations. Quality and fashion information are among the traits of pairs that are in most part of the world, enchanting women, men and children.
For the Piccadilly’s trade marketing coordinator (Igrejinha /RS), Emileine Ferri, among the great successes of selling of the brand abroad are sneakers, sandals, flip-flops and scarpins, and other shoes. “Piccadilly invests in differentials such as comfort, technology and design in line with the main world’s fashion trends. Technologies that activate blood circulation, that prevent pressure spikes in the feet, as well as moisturizing and massaging insoles, are some of the differentials we offer”, she points out.
Another important company that stands out worldwide in the footwear scenario is Beira Rio (Novo Hamburgo/RS), which is present in more than 85 countries, with a strong presence in Latin America, Africa and Middle East. According to its export team, the company designs a product mix aligned with high potential for desire, comfort and fast turnover. Beira Rio shoes have technology in their DNA, as well as traceability audited by international compliance systems.
Among Beira Rio’s preferences for shopkeepers around the world are open constructions, such as sandals, especially those with structured heels, flats and platform wedges. Handmade details are also on the rise. Scarpins with rounded fronts are must-have between orders. “Another important factor is technology, which leads to the streamlining of inputs and the amplitude of internal and external socioenvironmental practices, making the production chain even more sustainable,” emphasizes the team.
Service to the entire production chain
Fenac is the promoter of the International Fair of Leather, Chemicals, Components, Machines and Equipment for Footwear and Tanneries. The president director of the entity, Márcio Jung, reminds, as the Brazilian differential in the sector, the fact that the country serves the entire production chain, from finished shoes to the presence of components, leather and machinery. “We have an unbeatable package, which is very fast and produces any kind of product, anytime, and faster than other countries.”
Diferential of the national product
For Beira Rio’s export team, the “Made in Brazil” comfort and technology stand out in the manufacture of Brazilian footwear, which highlight our product abroad. The company remembers that it uses materials that have sugarcane and coconut fiber residues in its products. “Brazil is one of the largest producers of these raw materials and the use of these products in the footwear industry has an environmental impact.