The week of April 20th to 24th was dedicated to the Fashion Revolution movement, which already has more than 100 flags from around the world. This is the seventh year that fashionistas come together to ask: who made my clothes? In 2020, due to the coronavirus pandemic, the event idealized by Carry Somers and Orsola de Castro, was completely digital bringing together fashion experts, educators, journalists and other professionals in the fashion chain.
In its seventh edition, Fashion Revolution started in 2014, a year after the Bangladesh tragedy. On the occasion, on April 24th, 2013, the Rana Plaza building, which housed clothing factories, collapsed taking the lives of 1,127 people and leaving more than 2,500 injured people. A year later, in the week of April 24th - and on the same date for the following years - Fashion Revolution appears, which aims to ask: who made my clothes? The main objective of the project has always been to bring to light issues such as transparency, sustainability and ethics on the part of the fashion industry.
Digital edition in 2020
In contrast to other editions of Fashion Revolution, in 2020 it took place entirely online. The formats of the content exposed were lives on Instagram and YouTube. Also, the traditional meeting of fashionistas to change clothes at the end of the event was postponed to a more favorable moment. It’s inevitable don’t talk about the pandemic this year. Thus, conversations about consumption, working conditions, composition of clothes and accessories, in addition to the challenges caused by the moment in which we live due to the coronavirus, were in evidence around the globe.
Faced with the unique moment due to the pandemic, the quarantine forces us to look inside ourselves and our closets. Thus, activists Carry and Orsola encouraged Fashion Revolution’s participants to investigate their own closets. Do we know exactly where that shoe we love so much comes from? Or about that shirt we like so much? "Observe, analyze details, and search about the brands. Take a look at a composition label that doesn't even come close to say its complete list of items; a 'made in' label that doesn't tell you about where the fabric was made or the raw materials was acquired", encourage the activists. "In times of crisis it is necessary to pay special attention to the most vulnerable persons, who, in fashion, is talking about who occupies the ends: the people who make our clothes," said the organization in a statement.
The most transparent
Business transparency has been a key word on the issue of sustainability. For this reason, the Fashion Revolution movement annually launches an index of fashion transparency, ranking the 250 largest retailers and fashion producers in the world, according to the data that they themselves disclose. This year, H&M retailer is among the top ten finalists with a 73% transparency rate in its activities. In the aftermath, other brands follow the Sweden brand, such as C&A, Adidas, Esprit, among others. The representatives of the luxury segment are a little beyond the first positions, but when thought separately, Gucci has 48% of points - the highest, being the most transparent luxury brand, followed by Balenciaga, Saint Laurent and Bottega Veneta.