From the digital version of a physical event to the beginning of a new experience created from the marketplace concept. This is the proposal for the evolution of Inspiramais - the only design, innovation and sustainability program for materials for world fashion. The next edition will take place on January 26 and 27.
Created a decade ago, Inspiramais went through a major transformation in 2020, due to the pandemic. After 20 in-person editions, held in São Paulo/SP the last few times, it completely migrated to the virtual environment in August. The experience was successful: it had over 50 thousand accesses, participants from 48 countries, about 3 thousand business meetings and 1.5 thousand hours of virtual conferences.
“The first digital Inspiramais was a very innovative project. We listened to the companies, reorganized the tools and proposed a change of concept. Now, it is no longer just an event to be a digital business platform”, Ricardo Almeida explains, key account director of BriviaDez, responsible for execution of the project, which includes a space for exhibitors, business rounds and talks.
Innovations for the market
Another innovation is about the duration of the exhibit, which will be extended from two days to over one month, with the stands becoming available for viewing and generating opportunities. There will be two days of product launches in the live videos of the exhibiting companies. The talks, in turn, will provide a space for keynote addresses, increasing the access time to the contents. Each week, there will be talks with the main clothing brands.
In addition, companies will no longer be exhibitors, but will now have their own branded showroom and be able to promote their own panels, which are part of the official program. That way, they will have more freedom to carry out scheduling in their spaces.
Exhibitors will be able to show their products through videos and photos, schedule online meetings (by e-mail, chat, Whatsapp, Google Meet) and close deals. There will also be a virtual environment for requesting estimates. The experience will be more fluid and interactive. And, as in the first digital edition, exhibitors will receive training to extract all the possibilities the platform has to offer.
According to Ricardo Almeida, after the pandemic, the tendency is for there to be an increasingly digital presence when holding events. "The geographical limits have been expanded, increasing the participation of exhibitors and visitors. There is no need for physical travel and that reduces costs, optimizing the entire process”, he stresses.
The next edition of Inspiramais will have the "Antidote" theme, inspired by the abrupt change in daily life caused by the pandemic. It was chosen based on the result of an accurate look at the impacts of social distancing: new perspectives, more interaction with virtual tools, contemplation of nature, comfort and the search for ways to get out of this situation that paralyzed the world.
An extensive survey conducted by the Research Center of the event resulted in a series of inspirational references, in addition to the color palette for the 2022_I season. These are elements that will serve as inspiration for the footwear and accessories, clothing, furniture and jewelry segments, which seek innovative fashion for their collections. The concepts Naturar and Daily Life tie together the references linked to the theme.