At least 60 Brazilian footwear brands are confirmed for the 94th edition of Micam Milano, a traditional footwear fair that takes place between the 18th and 20th of September, in Milan, Italy. The event is considered one of the most important in the world for the sector and will receive thousands of visitors, most of them from Europe. Brazilians travel through Brazilian Footwear, a footwear export support program maintained by the Brazilian Footwear Industry Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).
In the face of a heated international demand, and with eyes turned to Brazil, the expectation is quite positive. In the most recent edition of the fair, in March, Brazilian brands made more than US$ 25 million in business. “There is an increasing demand for Brazilian shoes due to the attributes of quality and sustainability, a requirement of more sophisticated markets, as is the case in Europe”, assesses Paola Pontin, trade promotion analyst at Abicalçados.
To draw attention to sustainability, Micam Milano will have a space dedicated to the theme. “We will have a place to publicize the sustainability of the Brazilian footwear industry, in which we will exhibit shoes from companies that are already certified and that are in the process of certification in the Origem Sustentável program”, says Paola, noting that the program already has 17 certified companies and more than 60 that are in the certification process.
Participants from Brazil The brands that are participating in Micam Milano, with the support of Brazilian Footwear, are Activitta, Adrun, Ala, Alex Senne, Anamomic Shoes, Andacco, Andine, Awana, Bebecê, Beira Rio Conforto, Bibi, Boaonda, BR Sport, Campesi, Capelli Rossi, Carrano, Cecconello, Cocco New York, Comfotflex, Cristófoli, Dakota, Democrata, Ferracini, Guilhermina, Itapuã, Jorge Bischoff, Killana, Kolosh, Kolway, Levecomfort, Lia Line, Light Gel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Mississipi, Modare Ultra Conforto, Moema, Moleca, Molekinha, Molekinho, Opananken, Pegada, Petite Jolie, Piccadilly, Pink Cats, Ramarim, Santa Lolla, Savelli, Stéphanie Classic, Tabita, Usaflex, Verofatto, Via Uno, Vizzano, Voices Culture, Werner, Wirth and Zatz.
One area that never fails to impress at the event is emerging designers. Twelve young designers, ambassadors of innovation and creativity, were selected by a panel of experts in fashion and communication. Their interests in all aspects of sustainability, the incessant search for new materials and shapes, added to the experience acquired with major brands, make these young people a rare commodity in the footwear fashion scene. So, at Micam, manufacturers and resellers will have the opportunity to meet talent from around the world, each one with their own curriculum and individual history.
The young designers selected to exhibit at 94th Micam Milano are: Scylia Chevaux (10.2), Mario Pini (Ahdiid), Sergio Silva (Ehonte), Felipe Fiallo (Felipe Fiallo), Dong Seon Lee and Giuliana Borzillo (Id-Eight), Salone Monet (Salone Monet), Juan Giménez (Selva), Akudo Iheakanwa (Shekudo), Elodie Verdan (Shoe Shoe), Sophie Pantet (Sophie Benel Paris), Manuela Esposito (Sucette) and Victoria André (Vandrelaar).
The biggest fashion fairs have joined forces once again. Micam Milano will be held at Fiera Milano Rho from September 18th to 20th, 2022, together with Mipel and The One Milano. The events will be preceded by Homi Fashion Jewels, from September 16th to 19th, and followed by Lineapelle and Simac Tanning Tech, from September 20th to 22nd. The Micam visitor pass gives free access to all fairs held on the same dates.